Group Ancillary Task - Advertising Campaign (Posters)

This poster is multi-purpose and can be used in various environments such as, a newspaper, advertising on the side of a bus etc.

This poster was purposely created for a billboard with it's striking image of the burning building, it will capture a pedestrian's attention and then it's clear as to what it is and where they can watch it due to the details at the bottom of the poster.

This poster was made for a bus stop, hence the change in dimensions to fit the side of a bus shelter. Once again we picked a striking image which would capture the passenger/bus user's attention then made it clear and easy to interpret when it's on, what channel it's on and what it's called.

For all 3 of these posters we highlighted 3 key areas that we'd need to fulfill, striking image, catchy tagline and details of the programme and I feel we have transferred that idea into physical form with these 3 posters.

Target Audience

Just like any other television production our documentary needed a target audience but unlike our thriller film we produced last year it didn't need a rating.

Our way of rating it will be to put our documentary on after the 'watershed' due to it being a mature topic which younger children would be advised against watching. Most programmes after the watershed are for 15 years and above but some 12 years and above shows are shown so we believe our documentary would be in between these two ratings.

The 'watershed' is the term that describes the time period in a television schedule that adult/more mature content (footage with swearing, violence or of a sexual nature). The time period for this is between 9:00pm and 5:30am in the United Kingdom and seeing as our programme is the lowest form of adult content due to the violence of the riots and swearing that may occur in the documentary archive footage we have scheduled it to be shown at 9:00pm, the earliest hour of the 'watershed'. Ofcom regulate the 'watershed' in the United Kingdom

Evaluation